Monday, November 27, 2006

Unconscious Bias

Here's a fascinating article about unconscious bias and stereotype threat. It shows how much the primal emotions of pride, shame and fear influence intellectual achievement.

Positions of Power: How female ambition is shaped

"Meanwhile, studies of what psychologists call "stereotype threat" demonstrate that awareness of negative stereotypes about one's group diminishes performance. Toni Schmader, a psychologist at the University of Arizona, conducted a study in which undergraduates were asked to memorize words while doing math; one group was told this was a problem-solving exercise, the other, that this was a test comparing men and women. Women's performance suffered only when they believed they were being compared to men—this prompted the stereotype that men are better in math. Another study examined how stereotype threat affected Asian-American women's performance on math tasks. When subjects were asked questions related to Asian identity before taking the test (prompting the stereotype that Asians are good at math), their performance went up. When asked questions related to gender (prompting the stereotype that women are bad at math), their performance went down."

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